OUR COMMITMENTS
Respecting nature
is a new adventure
Our mission: to inspire and make adventure accessible to all those who wish to
reconnect with nature. We join you in your favourite outdoor activities,
thanks to functional and eco-designed clothing.
Let’s join forces to find new ways to reduce our environmental impacts,
are you in?
Protect
your playground
The textile industry is responsible for 7% of the world’s C02 emissions. It’s the second most polluting industry.
According to the ADEME (French Environment and Energy Management Agency), here are the 3 most impactful phases of the life of a piece of clothing:
● The production of raw materials requires the use of fertilisers, pesticides,
water, fossil fuels…
● The manufacturing of the product involves the use of chemicals and a lot of
energy.
● The care of garments (washing, drying) represents half of the impact of our clothing on
the environment.
We need to think outside the box and act accordingly.
This is how we reduce our impact:
4 commitments
to our mission
RAW MATERIALS & MANUFACTURING
Eco-design is the key word. All of our products (not forgetting the packaging) are eco-designed and developed using less impactful materials. We have followed the Textile Exchange Preferred Fibres Report (Textile Exchange Preferred Fibre and Materials Market Report 2021 – Textile Exchange):
● Our partners use recycled polyester threads, made from PET (polyethylene terephthalate) plastic bottles. This means less reliance on fossil fuels!
● The organic cotton used in our products is cultivated without pesticides, insecticides or chemical fertilisers and without GMOs. The producers use natural products that are not harmful to surrounding ecosystems, do not deplete the soil and are non-toxic to humans. This organic cotton consumes less water than conventional cotton (but don’t worry, it is just as high quality!).
● PFCs (perfluorocarbons) are chemical compounds used to waterproof many outdoor products. They are considered to be non-biodegradable, contribute to the greenhouse effect and are suspected to be endocrine disruptors, harmful to health. However, other solutions exist. Our products are made without PFCs with the DWR (Durable Water Repellent) technology.
What is DWR? It’s an extremely thin polymer water repellent treatment that reduces surface tension.
Basically: water just beads and runs off the fabric!
PACKAGING: “LESS IS MORE”
Over-packaging is part of the problem as it also requires the use of raw materials, energy and an environment impacting end of life management.
Because we don’t need to decorate our products like Christmas trees, we commit ourselves to not use cartolina on our products.
PS: you’ll find all useful information concerning your products on our website. It’s so easy to save trees after all
Polybags – or plastic bags – are useful for protecting products during transport (from the factory to our warehouses and then to your home). The problem is that this multi-component packaging “does not yet benefit from recycling solutions” (Citeo). As it is impossible to eliminate them in the short term, we have chosen to use recycled plastic bags. A small step in the right direction, while waiting for the standardisation of bags made of natural materials initiated by the large groups.
AND AFTER THE PURCHASE? CARE
Together, we can act.
Here are 3 simple tips to minimise the harmful effects of care:
● Wash on a low temperature (How did Grandma do it before?)
● Make clothes last (We say stop to fast fashion!)
● Give them a new life (Upcycling is in fashion at the moment!)
Go to clevercare.info for more tips!
PS: On some of our products we use anti-odour treatments, allowing you to wear your favourite products for longer and to reduce your water consumption!
RESPONSIBLE AND COMMITTED MEN AND WOMEN
There are no secrets with us! Natural Park advocates TRANSPARENCY.
A code of conduct has been defined and signed by all our manufacturers. It covers the following topics: fair employment without discrimination, respect for human rights and dignity, decent work within the framework of the law…
We have also established partner relationships with our suppliers, who are all socially certified (SA8000/WRAP).
Nature is our nature: lets prioritise long term relationships to grow together!
NATURAL PARK
Back to your nature