About us
Back to your nature
At Natural Park, we believe life is better lived outdoors, and our aim is to help people reconnect with the natural world and with themselves through well-considered design and a thoughtful approach to adventure.
Our purpose
Our purpose
We create hiking and outdoor gear that is built to last, comfortable to wear, and practical to use, with every detail designed to support movement and reliability while keeping the focus on the experience rather than the equipment.
Our vision
Our vision
To make time in nature part of everyday life, whether that means a short walk in the morning, a weekend hike, or a longer escape, and to help people feel confident exploring the outdoors with care, respect, and curiosity.
Our values
Our values
- Evasion: Step away from noise and into open space.
- Authenticity: Honest materials, honest design.
- Robustness: Gear you can rely on for years, not seasons.
- Commitment: Designed with long-term environmental responsibility in mind.
Our promise
Our promise
Respecting nature is part of the adventure, and we believe exploration and preservation should always go hand in hand. We are not interested in fast fashion or performance for its own sake, but in slower journeys, quieter paths, and products that support a more thoughtful way of spending time outdoors.
Our community
Our community
Natural Park is for anyone who finds balance outside, from families and friends to solo hikers and weekend campers. We walk the same trails you do, connected by the same goal of feeling good, going far, and treading lightly.
Who we are
Natural Park is a small, UK-based team working from London, bringing together experience from across the outdoor, apparel, and e-commerce worlds. Everything is handled in-house, from early product ideas and testing through to customer support and the daily running of the store, which means the brand is shaped directly by the people behind it rather than by external agencies.
Our team has worked with a range of outdoor-focused brands, giving us a strong mix of experience in technical product development, responsible material sourcing, and a hands-on approach to making gear that is genuinely useful. Although we are based in the city, most of us spend our free time hiking, running, or travelling whenever possible, and many of our products are shaped by needs we have experienced ourselves.
Natural Park represents the most accessible and everyday side of what we do, offering simple, reliable outdoor gear created by a small team that cares deeply about good design, lasting quality, and making time outside feel easy and enjoyable.